WordPress Theme: Top 30 Most Profitable Niches in 2025
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If you're a WordPress theme developer looking to make money in 2025, you need to stop building generic themes.
The general marketplace is saturated with hundreds of multipurpose themes fighting for attention, but there are billion-dollar industries with zero specialized themes available.
We analyzed market data, scraped ThemeForest and WordPress.org, and found massive gaps between industry sizes and theme availability, which you can explore in depth through our market clarity reports.
Quick Summary
The WordPress theme market has extreme inefficiencies where industries worth $50B to $400B have zero to five specialized themes available.
Healthcare technology, B2B SaaS platforms, specialized manufacturing, and emerging tech sectors offer the highest opportunities because they combine massive market sizes (often $10B+), explosive growth rates (15-35% annually), high customer budgets ($15K-$200K for websites), and virtually no theme competition. The biggest gap we found is healthcare SaaS with a $34.84B market and exactly zero dedicated themes on any platform.
This research identifies 30 specific niches where theme developers can achieve market leadership simply by being first to build something purpose-built for these underserved industries.
Top 30 Most Underserved WordPress Theme Niches
These niches represent the biggest opportunities based on market size, growth rate, willingness to pay, and the massive gap between industry demand and available themes.
Each opportunity has been scored out of 10, and we've included all the market data and sources so you can verify everything yourself.
- Healthcare SaaS Platforms(Opportunity Score: 9.8/10)
This is the single biggest opportunity we found. These are software companies providing EHR systems, practice management platforms, and patient engagement tools for healthcare organizations. The market is worth $34.84 billion and growing fast, with healthcare organizations investing 41% more in digital technologies. Website budgets for these companies run $5,000 to $50,000 because they serve high-value B2B customers. Here's the crazy part: ThemeForest has zero dedicated themes for this niche, and WordPress.org has zero as well. Generic SaaS themes don't address HIPAA compliance, patient portal features, or healthcare-specific workflows that these companies actually need.
- Telemedicine/Telehealth Platforms(Opportunity Score: 9.5/10)
Virtual care platforms let patients do video consultations and remote diagnoses from home. Telemedicine use among physicians jumped from 14% in 2016 to 80% in 2022, so this isn't a trend, it's permanent. The market is worth $72.17 billion and growing at 19.98% annually. These platforms need HIPAA-compliant patient portals, appointment scheduling systems, and video consultation interfaces. ThemeForest only has 37 total telemedicine templates across all formats, with fewer than 15 being WordPress-specific themes. Healthcare organizations allocate serious budgets because telehealth subscriptions run $50-150 per month per provider, and CMS reimbursement codes now support this.
- Injection Molding Services(Opportunity Score: 9.5/10)
Custom plastic manufacturers make parts for automotive, medical, packaging, and electronics industries. This is a $330 billion market with zero specific themes on either ThemeForest or WordPress.org, even though there are 132 general machinery themes. These B2B manufacturers need to showcase technical specs, ISO certifications, engineering case studies, and material databases. B2B manufacturing websites cost $20,000 to $100,000+, with enterprise projects reaching $100,000 to $500,000. The packaging segment alone is 32% of this market, and 89% of manufacturing companies have adopted digital-first models. Yet not a single developer has built a dedicated injection molding theme.
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- Insurtech/Insurance Technology Platforms(Opportunity Score: 9.5/10)
These are digital-first insurance companies using AI, blockchain, and automated claims processing. They're not traditional insurance agencies. The market is worth $15.56 to $25.97 billion and growing at 26-37% annually. There are over 3,000 insurers in the U.S. and thousands of insurtech startups globally. Only 1-2 themes on ThemeForest are labeled "insurtech" despite 497-641 general insurance themes existing. These companies need modern SaaS features, API integrations, automated quote calculators, and claims processing workflows. Website development costs $15,000 to $50,000+ for insurtech companies, and they allocate 8-10% of revenue to marketing.
- Patent & Intellectual Property Law(Opportunity Score: 9.5/10)
There are approximately 45,000 registered patent attorneys in the United States and 3,763 patent prosecution firms actively handling applications. Only 2 patent attorney-specific WordPress themes exist on ThemeForest, compared to 209 general law firm themes. Patent attorneys handle complex prosecution, litigation, and portfolio management for innovative companies. They bill $250 to $400 per hour and charge $10,000 to $20,000+ per patent case. Professional law firm websites in this niche cost $3,000 to $20,000+ because corporate clients need to see technical credibility and specialized expertise that generic law firm themes can't communicate.
- Equipment Rental Marketplaces(Opportunity Score: 9.5/10)
Multi-vendor rental platforms for construction equipment, event gear, sports equipment, and medical devices represent a $200 to $280 billion market. Only 24-31 equipment rental themes exist on ThemeForest and just 1 theme on WordPress.org. The market includes over 10,000 companies in construction equipment rental alone. These platforms need booking calendars, availability management, rental-specific payment flows, and insurance handling. Most existing themes are just generic WooCommerce adaptations. Construction equipment rents for $500 to $2,000+ per day with profit margins of 40-60%. Platform commission models capture 10-20% of transaction value.
- Corporate Compliance Training Platforms(Opportunity Score: 9.5/10)
These platforms deliver mandatory regulatory training like cybersecurity awareness, GDPR compliance, workplace safety, and ethics training. The market is worth $5.6 to $18.98 billion. ThemeForest has only 51 total compliance templates across all formats with just 2 focused on compliance training. There are 178 general training themes but zero specifically built for compliance platforms. Corporate training spend reaches $774 to $954 per learner annually. Compliance training costs $18-30 per employee for basic programs, with enterprise solutions running $250 to $12,000+. Companies are forced to invest in these platforms regardless of economic conditions because of regulatory requirements.
- DAO (Decentralized Autonomous Organization) Platforms(Opportunity Score: 9.5/10)
DAOs enable decentralized governance for blockchain organizations. The DAO token market cap is approximately $15.2 billion, with 112+ active NFT marketplaces and thousands of DAO organizations globally. Only 2-5 DAO themes exist despite ThemeForest having 93 blockchain themes. These organizations need token holder voting interfaces, treasury management dashboards, proposal systems, and community coordination tools. Web3 startup website budgets range from $50,000 to $150,000. The sector raised $5.4 billion in funding in just the first three quarters of 2024. Wyoming recognized DAOs as legal entities in 2021, driving mainstream adoption at 46.4% annual growth.
- Remote Patient Monitoring (RPM)(Opportunity Score: 9.2/10)
Companies provide wearable devices and platforms tracking patient vitals outside hospitals. The market is worth $22.03 billion and growing to $110.71 billion by 2033 at 19.8% annually. These platforms serve 129 million Americans with chronic diseases through IoT devices. CMS reimbursement codes were approved for RPM in 2024, creating guaranteed payment streams. RPM programs generate $50 to $200 per patient per month. There are zero dedicated RPM themes on ThemeForest or WordPress.org. 41% of healthcare leaders are planning increased RPM investment.
- Robo-Advisors & Automated Wealth Management(Opportunity Score: 9.0/10)
Digital investment platforms offer automated, algorithm-driven financial planning. The market is worth $8.39 to $8.7 billion and growing at 30% annually. There's $634-785 billion in assets under management. Major players include Betterment, Vanguard Digital Advisor, Wealthfront, and Charles Schwab. Zero robo-advisor specific themes exist on ThemeForest or WordPress.org. These platforms need to visualize algorithms, display risk assessment questionnaires, and showcase portfolio allocation strategies. Website budgets run $5,000 to $25,000+. Robo-advisors charge 0.25-0.89% of assets under management.
- Forensic Accounting(Opportunity Score: 9.0/10)
Financial investigation services analyze records for fraud, embezzlement, and disputes. The market is worth $6.31 to $6.70 billion. These specialists provide expert testimony for legal proceedings and serve law enforcement agencies, BFSI sectors, and government agencies. There are zero forensic accounting themes on either ThemeForest or WordPress.org, despite 432 general accounting themes and 129 audit themes existing. Professional accounting websites cost $3,000 to $15,000+. Forensic services command premium rates due to specialized expertise. Corporate clients and government agencies have substantial budgets.
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- Cold Chain Logistics & Temperature-Controlled Transport(Opportunity Score: 9.0/10)
Specialized logistics for pharmaceuticals, vaccines, fresh food, and biologics with temperature monitoring. The market is worth $228.3 to $385.6 billion and growing at 10.3-15.5% annually. COVID-19 vaccine distribution and $1.5T pharmaceutical spending globally drive this market. Only 3-5 general logistics themes on ThemeForest mention cold chain, and zero cold chain-specific themes exist on WordPress.org. These companies need FDA/GDP compliance documentation, temperature monitoring dashboards, and real-time tracking displays. B2B logistics websites cost $30,000 to $150,000, with cold chain commanding a premium due to strict compliance requirements.
- Carbon Tracking & ESG Software Platforms(Opportunity Score: 9.0/10)
Platforms help businesses measure and report greenhouse gas emissions and ESG metrics. The market is worth $16.63 to $18.52 billion and growing at 21.4-23.9% annually. EU CSRD and SEC climate disclosure rules are forcing enterprise-level spending on emissions measurement. There are zero dedicated carbon tracking or ESG software themes on ThemeForest. CleanTech startups allocate $75,000 to $200,000 in initial platform development. Mandatory ESG reporting requirements mean this is non-discretionary investment for large companies. Strong regulatory tailwinds ensure sustained investment as more jurisdictions mandate climate disclosure.
- Peer-to-Peer Lending Platforms(Opportunity Score: 9.0/10)
Marketplace platforms connect individual lenders with borrowers. The market is worth $190 to $264 billion and growing at 21-29.5% annually (the fastest growing among all niches we analyzed). There are 100+ active platforms globally including LendingClub, Prosper, Upstart, and Funding Circle. Only 4 P2P themes exist on ThemeForest and zero on WordPress.org. These platforms need loan application interfaces, credit scoring displays, investment portfolio dashboards, and automated payment processing. Platform revenue comes from 1-5% origination fees plus 1-2% servicing fees. Average consumer loans are $5,000-$35,000 and business loans are $25,000-$250,000.
- Professional Exam Prep Platforms (CPA, Bar, Medical Boards)(Opportunity Score: 9.0/10)
Comprehensive platforms for high-stakes professional licensing exams. Approximately 70,000 graduates from CPA prep programs annually, with pass rates of only 45-55%. There are zero dedicated exam prep themes for CPA, Bar, or medical boards on either ThemeForest or WordPress.org. These platforms need structured curriculum displays, practice test interfaces, video lecture libraries, and progress tracking dashboards. CPA review courses cost $1,300 to $5,000. Bar exam prep runs $1,000 to $4,000. Career advancement depends entirely on passing these exams, so students invest heavily in preparation.
- Billing & Invoice SaaS Platforms(Opportunity Score: 8.5/10)
Modern subscription billing and invoice management platforms automate invoicing, subscription management, and payment collection. The market is worth $12.64 to $36.1 billion. Thousands of companies including Stripe Billing, Chargebee, Recurly, and Zuora serve this market. Only 4-6 billing themes exist on ThemeForest and zero on WordPress.org. SaaS development costs $25,000 to $50,000 for MVP. Companies allocate 8% median of revenue on marketing, suggesting strong website budgets of $15,000 to $50,000+. These platforms need recurring payment displays, dunning management interfaces, and revenue recognition dashboards.
- Medical Billing & Revenue Cycle Management(Opportunity Score: 8.5/10)
Companies handle financial aspects of healthcare delivery including claims processing, medical coding, and revenue cycle optimization. The market is worth $15.34 billion and growing to $37.68 billion by 2033. There are no dedicated medical billing WordPress themes on ThemeForest and fewer than 10 actual themes across all platforms. Medical billing software costs $1,000 to $10,000+ per year for small practices. Large hospitals spend millions on RCM systems. Healthcare providers focus on maximizing revenue and reducing claim denials, making this essential infrastructure.
- Compliance Consulting Services(Opportunity Score: 8.5/10)
Firms help organizations navigate regulatory requirements and implement governance frameworks. The market is worth $24.2 to $38.325 billion and growing at 9.5-17.4% annually. This covers ESG compliance, data privacy (GDPR/CCPA), and financial compliance. Only 51 compliance templates exist across all categories on ThemeForest and zero dedicated compliance consulting themes on WordPress.org. Professional consulting websites cost $5,000 to $20,000+. Compliance consulting rates run $250-$500 per hour. Large enterprises represent 67.2% of market share, with SMEs being the fastest growing segment.
For each competitor, our market clarity reports look at how they address — or fail to address — market pain points. If they don't, it highlights a potential opportunity for you.
- PCB Manufacturing & Circuit Board Fabrication(Opportunity Score: 8.5/10)
Technical B2B manufacturers provide printed circuit board design, fabrication, and assembly. The market is worth $67.9 to $91.79 billion. Consumer electronics represent 70% of the market. There are zero specific PCB/circuit board themes on either ThemeForest or WordPress.org. These manufacturers need to showcase layer count specs, IPC certifications, quick-turn services, and instant quote calculators. B2B technical manufacturer websites cost $25,000 to $75,000. Premium features like automated quote calculators justify $50K+ budgets. The industry is pursuing Industry 4.0 with heavy automation investment.
- Drone Inspection Services(Opportunity Score: 8.5/10)
Commercial drone services for infrastructure, industrial, and construction inspection. The market is worth $11.6 to $18.14 billion and growing at 14.6-32% annually. There are 412,505 commercial drone registrations in the U.S. as of March 2025. ThemeForest has 22 drone WordPress themes, but approximately 90% focus on photography/videography with only 2-3 mentioning inspection services. Construction and infrastructure are the largest segments. B2B drone service websites command higher budgets than photography sites. Offshore drone inspection alone is valued at $1.5B in 2024.
- Medical Equipment B2B E-Commerce(Opportunity Score: 8.5/10)
B2B platforms for hospitals and clinics purchasing medical devices, diagnostic equipment, and surgical instruments. The global medical devices market is worth $540 to $640 billion. Broader B2B healthcare e-commerce is growing from $301.8 billion to $1.36 trillion by 2033 at 16.27% growth. Only 10-15 of the 60 medical equipment themes on ThemeForest are suitable for B2B e-commerce. These platforms need quote management systems, technical specification databases, and leasing calculators. Average hospital spending reaches $4.6 million annually on cardiac devices alone. Transaction values range from $5,000 to $500,000+ per order.
- Coding Bootcamp & Technical Training Platforms(Opportunity Score: 8.5/10)
Intensive short-term programs teach job-ready coding skills. The market is worth $556.2 million and growing to $1,398.7 million by 2031 at 14.1-30.3% annually. There are 69,000+ students graduating in 2024, up from 20,000 in 2015. ThemeForest has only 18 total bootcamp templates with just 1-2 actual coding bootcamp themes. These platforms need curriculum roadmaps, cohort management systems, portfolio showcases, and job placement statistics. Average bootcamp cost is $9,500 median. Full-time programs run $12,000-$20,000 for 12-24 weeks. Median salary increase is $22,000 post-bootcamp.
- Industrial IoT Platforms & Smart Manufacturing(Opportunity Score: 8.5/10)
Software platforms for smart factories enable predictive maintenance, asset tracking, and real-time production monitoring. The IIoT platform market is worth $9.5 to $304.5 billion and growing at 13.4-27.2% annually. 65% of companies are implementing IIoT strategies, with manufacturing as the largest segment. There are zero specific Industrial IoT themes on ThemeForest or WordPress.org. B2B platform websites cost $40,000 to $200,000+ for enterprise SaaS. Manufacturing digital transformation spending is $440B growing to $847B by 2030. These platforms need live dashboards, IoT device integration showcases, and predictive analytics visualizations.
- Industrial B2B Wholesale Marketplaces(Opportunity Score: 8.5/10)
Multi-vendor B2B marketplaces for industrial supplies, safety equipment, and MRO products. The broader B2B e-commerce market is worth $7 to $32 trillion. Industrial distribution specifically is $15-28 billion. There are 25,000+ industrial distributors and 10,000+ MRO suppliers in the U.S. ThemeForest has only 1 B2B marketplace theme, with approximately 3-5 true B2B marketplace themes total. These platforms need bulk pricing tier displays, quote request systems, and trade account verification workflows. Average order values reach $5,000 to $50,000 for industrial supplies. Platforms capture 3-10% commission on transactions.
- API Platform & Developer Tools SaaS(Opportunity Score: 8.0/10)
API management platforms and developer tools for building, deploying, and managing APIs. The market is worth $5.42 to $9.07 billion and growing at 25.0-34.7% annually. Major players include Google Apigee, AWS API Gateway, Microsoft Azure, IBM, and MuleSoft. There are zero API platform themes on ThemeForest despite 527 general SaaS themes existing. These platforms need interactive API documentation, code samples in multiple languages, and developer portal templates. SaaS development costs $50,000 to $120,000+. Website investment ranges from $25,000 to $100,000+ for developer-focused websites. Over 90% of new enterprise applications incorporate APIs.
Our market clarity reports contain between 100 and 300 insights about your market.
- Securities Law Firms(Opportunity Score: 8.0/10)
Attorneys advise on capital markets, IPOs, SEC compliance, and M&A deals. This is part of the $426.7 billion U.S. law firms industry. IPO transaction values range from $10 million to $500+ million. There are zero securities law-specific themes on ThemeForest or WordPress.org. Corporate law firm websites cost $10,000 to $50,000+. Securities attorneys bill $300-$800+ per hour at major firms. Single IPO transactions generate over $500,000 in legal fees. These firms need to showcase transaction experience and regulatory knowledge that generic law firm themes can't communicate.
- Medical Laboratory & Diagnostic Centers(Opportunity Score: 8.0/10)
Clinical laboratories, diagnostic testing centers, and pathology labs provide testing services. The market is worth $274.21 billion and growing to $466.92 billion by 2032 at 7.0% growth. There are 33,786 diagnostic and medical laboratory businesses in the U.S. as of 2025. No dedicated laboratory/diagnostic center themes exist on ThemeForest or WordPress.org. These facilities need online appointment booking, test result portal integrations, and test catalog displays. Average diagnostic center revenue ranges from $2 to $5 million annually for independent labs. Digital transformation is driving demand for online services.
- Freight Forwarding & Customs Brokerage(Opportunity Score: 8.0/10)
International shipping logistics coordination and customs clearance services. The market is worth $156.4 to $216.47 billion and growing at 4.9-5.45% annually. E-commerce logistics and globalization drive this market. Only 8-12 logistics themes exist on ThemeForest with just 2-3 mentioning freight forwarding. These companies need shipment tracking integration, customs clearance information, and multi-modal transport capability showcases. B2B logistics websites cost $25,000 to $100,000. Integration requirements with carrier APIs and customs systems increase budgets. B2B freight companies are investing 55.1% in digital transformation.
- IoT Device Management Platforms(Opportunity Score: 8.0/10)
Software platforms for provisioning, monitoring, and controlling connected IoT devices at scale. The market is worth $2.8 to $4.2 billion and growing at 30.2-35.5% annually. There are 18.8 billion IoT devices in 2024, projected to reach 40 billion by 2030. Major players include Microsoft (24.5% share), AWS (22.3%), and PTC (12.2%). There are zero dedicated IoT device management themes on either platform. IoT startup platform development costs $100,000 to $300,000. These platforms need device fleet dashboards, provisioning workflow displays, and security monitoring showcases.
- Learning Analytics & Education Data Platforms(Opportunity Score: 8.0/10)
Data analytics platforms track learner performance, engagement, and outcomes. The market is worth $7.09 to $40.75 billion and growing at 20-23.3% annually. Major players include Tableau, Oracle, SAS, Microsoft, and Blackboard. There are zero learning analytics-specific themes on either platform. These platforms need student performance dashboards, engagement metric visualizations, and predictive analytics displays. Enterprise LMS with analytics costs $5 to $60+ per employee per month. Corporate training departments spend $774-954 per learner annually. The LearnPress plugin has over 100,000 installations showing strong WordPress LMS demand.
In our market clarity reports, for each product and market, we detect signals from across the web and forums, identify pain points, and measure their frequency and intensity so you can be sure you're building something your market truly needs.
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