List of Subreddits Where Self-Promotion Is Allowed

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Reddit reaches hundreds of millions of users, but most communities ban promotional content instantly. There are 25+ subreddits where startups can legitimately share their products, ranging from dedicated promotional communities with 500K+ members to specialized entrepreneur forums with strict but navigable rules.

The most accessible options are r/SideProject (503K members) and r/shamelessplug (52K members), which explicitly welcome promotion. The highest-reach opportunities come from r/InternetIsBeautiful (17M members) and r/Entrepreneur (4.9M members) if you follow their specific requirements.

Success requires building karma first, following the 9:1 contribution rule (nine value-adding contributions per promotional post), and tailoring your approach to each community's culture. Promotional spam gets banned instantly, but genuine community participation with strategic product mentions works consistently. If you want deeper insights into your target market before launching, our market clarity reports cover audience segments, pain points, and competitor strategies across 100+ product categories.

Our market clarity reports contain between 100 and 300 insights about your market.

25 Subreddits Where You Can Promote Your Startup

• 1. r/SideProject

  Activity and audience

  With 503,000 members and explosive growth (+145-298% yearly), this is one of Reddit's most active startup communities with dozens of posts appearing daily. The audience consists of developers, indie hackers, entrepreneurs, and product builders looking for innovative solutions. This highly tech-savvy crowd generated significant traffic for countless launches.

  Self-promotion rules

  "I built..." posts, video demos, and tech stack discussions are explicitly allowed, but purely promotional content without story or value gets removed. Some karma is preferred, avoid brand-new accounts, and engage with other posts before promoting your own project.

  Ideal for

  SaaS products, micro-SaaS, developer tools, productivity apps, AI-powered tools, web/mobile apps, MVPs, and bootstrap startups built by solo developers or small teams. Anything tech-focused with clear problem-solution narratives performs exceptionally well here.

• 2. r/shamelessplug

  Activity and audience

  This supportive community of 52,000 members explicitly welcomes shameless self-promotion with minimal gatekeeping since 2010. The audience expects creative, indie, maker-focused content and actively browses to discover new projects from fellow Redditors. Multiple daily posts maintain steady engagement.

  Self-promotion rules

  Virtually anything is allowed (games, films, cartoons, blogs, music, indie projects, videos, non-profits, creative work) except referral/affiliate links, big corporate advertising, accounts created solely for promotion, and scams. Active Reddit accounts are required, but there are no specific karma requirements.

  Ideal for

  Creative tools and apps, indie games and entertainment, music and audio projects, video content platforms, maker projects, and bootstrap/indie startups. This is NOT the place for corporate products or enterprise software.

• 3. r/IMadeThis

  Activity and audience

  This community of 19,000 members shows high engagement (+33% yearly growth) with regular daily posts and strong community support. A mix of makers, crafters, developers, and creators offer encouragement and feedback, with popular topics including apps (83 posts), AI tools (51 posts), and productivity tools (44 posts).

  Self-promotion rules

  Any creation is allowed (art, crafts, digital design, apps, websites, tools, both physical and digital), but overly commercial content performs poorly. The community expects authentic "maker" content with personal stories showing genuine craftsmanship and passion.

  Ideal for

  Consumer apps with visual appeal, tools solving personal problems, AI-powered products, creative tools and platforms, and projects with personal backstories. B2C products with clear utility and apps showcasing craftsmanship resonate particularly well with this audience.

• 4. r/alphaandbetausers

  Activity and audience

  With 24,000 members and steady moderate activity since 2014, this community sees multiple posts daily from developers seeking early user feedback. The community consists of early adopters and beta testers specifically looking for new products to test, and the Domain Authority of 92 makes this excellent for SEO and backlinks.

  Self-promotion rules

  Products ready for alpha/beta testing with working prototypes are allowed, but products not ready for testing or posts without working links get removed. Posts must be tagged with platform and stage (e.g., [Android, Alpha], [iOS, Beta], [Web, Beta]) and include clear descriptions with working test version links.

  Ideal for

  Alpha/beta stage products actively seeking testers, mobile apps (iOS/Android), web applications, and SaaS products in testing phases. Any product needing early feedback and iteration based on real user input finds valuable testers here.

• 5. r/betatests

  Activity and audience

  This community of 9,000 members maintains steady medium activity with multiple posts daily since 2012. The smaller but engaged audience of beta testers actively hunts for pre-release software to test and provide feedback on.

  Self-promotion rules

  Beta testing opportunities for all products (apps, games, websites, tools) are allowed, but finished/launched products are prohibited since this community focuses exclusively on beta-stage content. Products must genuinely be in beta phase and seeking testers or feedback.

  Ideal for

  Beta-stage products needing testers, mobile apps, web apps, games, software in beta, and tools seeking feedback. Startups building community before launch and products needing diverse testing perspectives find valuable early users here.

• 6. r/TestMyApp

  Activity and audience

  With 8,000 members and high engagement for its size (+93% yearly growth), this community has been "helping developers since 2015" with regular daily posts. The active Discord community provides additional support, and the subreddit shows particularly strong engagement with mobile app feedback, with popular topics including app testing (245 posts), feedback requests (137 posts), and tester recruitment (116 posts).

  Self-promotion rules

  Apps on ANY platform (iOS, Android, web, desktop) are allowed, including beta testing requests, feedback requests, tester recruitment, and games. Apps must be testable with working versions available for community members to try.

  Ideal for

  Mobile apps (especially iOS and Android), gaming apps, web applications, desktop applications, and fitness/productivity/social apps. AI-powered apps and apps in any stage from alpha to near-launch find engaged testers willing to provide detailed feedback.

• 7. r/somethingimade

  Activity and audience

  This massive community of 2.1 MILLION members established in 2009 maintains very high volume with constant posting throughout the day. The extremely diverse general audience includes crafters, makers, artists, and developers, with content ranging from physical crafts to digital products.

  Self-promotion rules

  Anything personally made is allowed (physical crafts, digital projects, art, apps, websites), but commercial or corporate advertising likely gets restricted. Given the subreddit's size, moderation filters and standard account age/karma requirements probably apply.

  Ideal for

  Consumer-facing products with mass appeal, visual products showcasing well, apps with broad utility, and creative tools for non-technical users. Products with maker stories resonate particularly well, though with 2.1M members, posts may get lost unless truly standout.

• 8. r/startups

  Activity and audience

  With 1.9 million members and explosive activity (+11.3% annual growth, +194K members/year), this is one of Reddit's most active startup communities with multiple posts hourly. Highly engaged founders discuss validation, funding, go-to-market strategy, hiring, and product-market fit with tactical, in-the-trenches advice.

  Self-promotion rules

  Direct self-promotion in regular posts is prohibited, but the monthly "Share Your Startup" stickied thread and Weekly "Manic Mondays" thread allow help requests and startup sharing. Discussion posts with context (no promotion), sharing experiences/stories without direct promotion, and NO direct URLs/promotional content in main posts are the core rules.

  Ideal for

  Early-stage tech startups, SaaS companies, venture-backed or high-growth startups, and B2B products designed to "grow and scale rapidly." Use strategic threads only, as lifestyle businesses typically don't fit this community's focus.

• 9. r/Entrepreneur

  Activity and audience

  Reddit's largest business community with 4.9 MILLION members maintains explosive activity (+21.1% annual growth, +855K members/year) and a constant stream of hundreds of daily posts. A mix of newbie and veteran founders discuss general entrepreneurship from side projects to venture-backed startups, but the community has an extremely strong anti-spam culture.

  Self-promotion rules

  Posts or comments primarily for selling or promoting result in PERMANENT BANS, as do dropping URLs, asking for DMs, profile checks, personal blogs/consulting/books/MLMs, AI-generated content, and quick money schemes. Weekly "Thank You Thursday" threads allow promotions/offers/discounts, and you need MINIMUM 10 comment karma WITHIN r/Entrepreneur to lead discussions.

  Ideal for

  All startup types from side projects to venture-backed, e-commerce, service businesses, and DTC brands seeking general business advice (not just tech). Focus entirely on value and never direct promotion, as this is Reddit's strictest major business community.



For each competitor, our market clarity reports look at how they address or fail to address market pain points. If they don't, it highlights a potential opportunity for you.

• 10. r/smallbusiness

  Activity and audience

  This community of 2.2 million members shows very active engagement (+24% annual growth) with dozens of daily posts. US-focused but with international participation, small business owners (SMEs) share practical operational advice on hiring, taxes, customer service, and marketing in a very supportive environment mixing brick-and-mortar and online businesses.

  Self-promotion rules

  The weekly "Promote Your Business" thread allows direct promotion, while questions about starting/owning/growing small businesses, sharing experiences/milestones, and business discussions are welcome throughout the week. Self-promotion outside the weekly thread gets removed, and Reddit's 10% rule applies with genuine engagement expected.

  Ideal for

  Small businesses and SMEs, local/brick-and-mortar businesses, traditional service businesses, retail, restaurants/hospitality, and freelancers/consultants. This is NOT ideal for venture-scale tech startups, which should focus on r/startups instead.

• 11. r/RoastMyStartup

  Activity and audience

  This smaller niche community of 10K-20K members maintains moderate activity with several posts weekly. Fellow entrepreneurs provide brutally honest, mostly constructive feedback that's less toxic than the name suggests and valuable for validation and identifying weak points.

  Self-promotion rules

  DIRECT startup promotion is the entire purpose, so posting startups for brutal honest feedback, sharing pitch/product/website for roasting, and detailed explanations with links are all encouraged. Not being prepared for harsh criticism, getting defensive in comments, or not following up and implementing feedback goes against the community spirit.

  Ideal for

  ANY startup seeking feedback, MVPs ready for user testing, early-stage products needing validation, and startups with working prototypes/landing pages. Thick-skinned founders wanting honest market reception and those pivoting or improving messaging find valuable reality checks here.

• 12. r/LaunchMyStartup

  Activity and audience

  With 3,000 members and explosive growth (+1,514% yearly from a small base), this VERY NEW community still building its audience maintains medium activity with several daily posts. Indie makers, startups, and solo founders celebrate launches in a supportive environment with "no BS, no gatekeeping."

  Self-promotion rules

  LAUNCHING new projects is the entire purpose, so sharing what you've built, getting feedback from builders, discussing launches and traction, and sharing metrics/results are all encouraged. BS or gatekeeping, non-launch content, and overly spammy behavior are discouraged.

  Ideal for

  NEW launches (perfect timing), indie products, side projects ready to launch, MVP launches, and bootstrap startups. Solo founder projects and any startup in launch phase find a supportive community eager to celebrate and provide constructive feedback.

• 13. r/buildinpublic

  Activity and audience

  With 26,970 members and active engagement since 2020, this community sees multiple daily posts from creators, developers, and entrepreneurs sharing their journeys transparently. The community celebrates both wins AND failures with no judgment for struggles, valuing process over polish with popular content including revenue updates, resource sharing, and progress updates.

  Self-promotion rules

  Sharing project journeys openly (progress, hurdles, successes, lessons), revenue milestones, AMAs after achievements, and unexpected wins are encouraged, but posting SOLELY for self-promotion or spamming links/irrelevant content gets removed. ALL posts must relate to "building in public," focus on sharing progress/lessons/feedback, and require transparency for paid tools/resources/affiliate links.

  Ideal for

  Bootstrap/indie projects, SaaS built in public, solo/small team ventures, and side projects becoming businesses. Content creators building products and anyone committed to transparency while building their audience WHILE building their product find an engaged, supportive community here.

• 14. r/Solopreneur

  Activity and audience

  This community of approximately 8,000 members maintains moderate activity with several posts weekly. An open forum for solopreneurs (ONE-PERSON businesses only, no employees) provides a supportive environment with practical boots-on-the-ground advice, focusing less on scaling and more on sustainability while valuing work-life balance and autonomy.

  Self-promotion rules

  Sharing solopreneur journeys, tool recommendations/resources, feedback/advice requests, marketing tips from solo businesses, and networking with other solopreneurs are welcome, but excessive self-promotion and spam get removed. Content must be relevant to solopreneurship (one-person businesses only, so if you have employees, this is the wrong place).

  Ideal for

  One-person businesses, freelancers/consultants, content creators monetizing their work, service-based solopreneurs, and solo SaaS builders. Lifestyle businesses and remote workers building side income find valuable peers here, but this is NOT ideal for VC-backed startups or companies planning to hire teams.

• 15. r/SaaS

  Activity and audience

  With 409,000+ members and very high activity levels, this is one of the most active SaaS communities with multiple daily posts. SaaS founders, operators, entrepreneurs, and online business owners discuss growth, partnerships, and features, with a mix of bootstrapped and funded startups actively sharing metrics, learnings, and case studies.

  Self-promotion rules

  The weekly Feedback Thread (pinned) is where feedback requests MUST be posted, while promotion when relevant and genuinely helpful, case studies/growth stories providing value, and mentioning your SaaS/blog/company when contextually relevant are acceptable. Spam/non-productive self-promotion, feedback requests outside the weekly thread, and blatant advertising without value get removed by strict but fair moderators.

  Ideal for

  B2B SaaS at any stage, bootstrapped SaaS products, SaaS marketing tools, and productivity/business software. Companies willing to share transparent metrics/learnings and founders seeking genuine feedback and community support find an engaged, highly technical audience here. Before sharing your SaaS, our market clarity reports can help you identify which pain points resonate most with your target audience.

• 16. r/GrowthHacking

  Activity and audience

  With approximately 25,000 members and active daily discussions, this community extends beyond Reddit with Discord plus WhatsApp/Telegram groups for real-time chat. Growth hackers, marketers, founders, and entrepreneurs worldwide discuss experimental marketing and data-driven growth, with the community valuing authenticity and practical tactics in a mix of beginners and experienced growth professionals.

  Self-promotion rules

  Growth marketing experiments and startup stories, novel marketing approaches/creative strategies, and resources with "Resource" flair (guides/articles/videos/tools) are allowed, but spam/overly promotional content and posts without genuine value/insights get removed. Use flairs ("Question/Advice/Discussion", "Industry News", "Resource") and focus on experimental tactics and results rather than direct product pitches without educational content.

  Ideal for

  Startups focused on rapid growth/experimentation, companies testing novel growth tactics, marketing tools/growth hacking platforms, and data analytics/tracking tools. Startups willing to share detailed growth experiments and results find an audience eager to learn from both successes and failures.

• 17. r/marketing

  Activity and audience

  One of Reddit's largest marketing communities with 1.3+ million members maintains very high traffic with multiple daily posts and high comment activity. Marketing professionals, brand managers, and agency workers discuss strategy, campaigns, content, and tools in professional-level conversations with diverse participation from brands, businesses, agencies, vendors, and students.

  Self-promotion rules

  VERY STRICT anti-promotion rules mean direct self-promotion is heavily discouraged, blog links must provide insights in the post (link at end only), and you cannot just promote products/services (violations result in quick removal/bans). Interesting marketing discussions, educational content/industry insights, questions about campaigns, and case studies that teach (not sell) are acceptable.

  Ideal for

  Marketing tools/platforms (be VERY careful with promotion), companies with genuinely unique marketing case studies, and brands participating as community members first (never as promoters). Best used for learning/market research over direct promotion, though SaaS tools solving marketing pain points can be mentioned when specifically asked about solutions.

• 18. r/digital_marketing

  Activity and audience

  With 150K+ members (sources vary between 100K-208K) and regular activity about digital marketing news/best practices since 2012, this community attracts digital marketing professionals and practitioners including marketers, freelancers, and agency workers. The focus on tactics (SEO, social media, email, content marketing) features beginner to intermediate discussions seeking practical, actionable advice.

  Self-promotion rules

  Digital marketing news/best practices/strategy, educational content about SEO/social/email, sharing helpful tools/resources, and case studies with educational value are welcome, but overtly promotional content, spam/low-quality posts, and direct advertising without value get removed. More lenient than r/marketing but still maintains standards requiring genuine community value and strategic focus on learning.

  Ideal for

  Digital marketing tools/software, SEO/analytics platforms, social media management tools, content marketing solutions, and email marketing platforms. Startups sharing genuine digital marketing insights and companies addressing specific digital marketing pain points find a receptive audience willing to engage with educational content.

• 19. r/Growmybusiness

  Activity and audience

  With 47,000 members (described as "size-large") and regular activity, this community attracts business owners, founders, and entrepreneurs focused specifically on business growth and scaling. A mix of small business owners and startup founders share real problems and solutions while seeking actionable growth advice.

  Self-promotion rules

  Creative advice to optimize business growth, growth strategies/tactics, questions seeking advice, and sharing experiences/lessons learned are encouraged through monthly Growth Strategy & Advice Threads and posts with "Feedback" and "Question" flairs. Blatant self-promotion without context, spam/low-effort posts, and direct advertising without value get removed.

  Ideal for

  B2B SaaS focused on business growth, marketing/sales tools, business analytics/intelligence platforms, and customer acquisition tools. Productivity/efficiency software and companies with proven growth tactics to share find engaged founders at the scaling stage (not just launching) looking for actionable strategies.



Our market clarity reports track signals from forums and discussions. Whenever your audience reacts strongly to something, we capture and classify it, making sure you focus on what your market truly needs.

• 20. r/BootstrappedSaaS

  Activity and audience

  This smaller focused community active among bootstrapped founders is dedicated exclusively to bootstrapped (non-VC funded) SaaS businesses. Solo founders and small teams building for profit (not growth-at-all-costs) maintain a strong community sense among self-funded builders who value transparency and authenticity above everything else.

  Self-promotion rules

  Sharing bootstrapped SaaS journeys, authentic startup stories "like diary entries," questions/advice from fellow bootstrappers, metrics/revenue sharing, and challenges/wins from building without funding are encouraged. Marketing speak/corporate language, overly promotional content, and VC-focused or funded startup content (different focus entirely) are discouraged with a community mantra of "Be genuine. Tell your story from the start as if it's a diary entry. Avoid marketing speak; people value authenticity."

  Ideal for

  Bootstrapped SaaS products (exclusively), micro-SaaS and solo founder projects, profitability-focused businesses, and companies reaching ramen profitability or beyond. Side projects turning into businesses and founders willing to share revenue numbers and honest struggles find a supportive peer group here, but this is NOT for VC-backed companies or those seeking funding.

• 21. r/IndieBiz

  Activity and audience

  This community of 10K-20K members (varies by source) established in 2012 maintains a smaller but highly focused audience. Small business owners and independent entrepreneurs described as "indie hackers" build small, sustainable businesses, with solo founders and very small teams focused on independence and self-sufficiency forming a community of makers (not corporate players) valuing authenticity and genuine peer support.

  Self-promotion rules

  Offering/sharing services, products, resources, insights, small business stories/experiences, resources for independent business owners, and collaborative discussions are welcome in this "Reddit for small businesses, independents and startups." Spam/aggressive promotion and corporate/VC-style content get removed, but the community is more permissive for sharing services/products than larger subreddits.

  Ideal for

  Small independent SaaS products, solo founder projects, micro-businesses/lifestyle businesses, and service-based businesses. Products built by individuals/tiny teams, bootstrapped projects with modest goals, and side hustles becoming full-time ventures find supportive peers here, but this is NOT for enterprise or large-scale startups.

• 22. r/InternetIsBeautiful

  Activity and audience

  One of Reddit's top 25 subreddits with 17 MILLION members maintains VERY HIGH activity where multiple posts daily reach the front page and successful posts gain 100K+ views within 48 hours. Viral posts commonly achieve 500K-1.1K upvotes and 300K+ views among tech-savvy users seeking unique, innovative web experiences who value creativity, utility, and "wow factor" while appreciating side projects, free tools, and interactive experiences (though the community is highly critical with harsh feedback being common).

  Self-promotion rules

  CRITICAL restriction: paid products or visible signup forms are prohibited, posts require 10+ subreddit karma, and you must follow the 90:10 self-promotion rule (for every 1 self-promo post, need 9 genuine contributions). You MUST hide signup forms and paid features using URL parameters (e.g., ?ref=internetisbeautiful) OR create a completely free version, maintain genuine community participation history, and be warned that posts get deleted EVEN IF SUCCESSFUL if rules are violated (commonly after 11-24 hours).

  Ideal for

  Free web tools/utilities (calculators, converters, visualizations), creative/artistic web projects, data visualization tools, fun/entertainment websites with unique concepts, educational web applications, browser-based games/interactive experiences, and API-driven tools solving specific problems. The QUALITY BAR is EXTREMELY HIGH and requires polished, functional, genuinely interesting/useful products where UX matters greatly. Understanding what similar tools users complain about can guide your development; our market clarity reports compile these pain points from across the web.

• 23. r/shutupandtakemymoney

  Activity and audience

  With approximately 495,000 members and high activity, this large engaged community maintains steady daily posts with members actively browsing for cool products. Product enthusiasts seeking unique, innovative physical goods appreciate craftsmanship, creativity, and novelty, drawn to "best, most creative, and classiest gadgets and nerdware" while valuing quality over mass-market products, remaining skeptical of cheap dropship items, and wanting instant gratification (must buy now).

  Self-promotion rules

  CRITICAL RESTRICTIONS include NO dropship products (strictly enforced), NO clothing/mystery boxes/subscriptions/mugs/pins, NO crowdfunding/pre-orders, NO concept/"coming soon" posts, NO apps (redirect to r/apphookup), NO affiliate/referral codes, NO coupon codes in titles/promotional stories, and you can only post CREATOR content once every 2 MONTHS (major limitation). Use "CREATOR" flair for your own products, "1 Of A Kind" flair for non-mass-produced items, follow the 10% Rule (if >10% of your Reddit activity relates to your business, CREATOR posts get scrutinized/removed), keep titles describing the product ONLY (no marketing language), post one dedicated item per post, and ensure purchase links are directly accessible.

  Ideal for

  Unique physical gadgets with innovative features, handcrafted/artisan products (1 of a kind), tech accessories with creative designs, novelty items solving problems creatively, premium/quality nerd culture merchandise, innovative home/office products, and unusual tools/instruments combining function with aesthetics. The QUALITY BAR is VERY HIGH requiring genuinely unique products, and the community is hostile to generic products, making this NOT suitable for software, apps, services, mass-market items, fashion, or dropship products.

• 24. r/webdev

  Activity and audience

  With 1.0-1.4 MILLION members and VERY HIGH activity, this extremely active community sees its front page update constantly with dozens of daily posts. Professional web developers (frontend/backend/full-stack) include a mix of junior developers learning and senior developers mentoring, with the community valuing technical accuracy, best practices, modern standards, practical advice over theory, code samples, technical depth, and being critical of poor code quality and bad practices while appreciating accessibility, performance, and UX.

  Self-promotion rules

  The 9:1 Rule is CRITICAL (must have 9 non-promotional community interactions per 1 promotional post), requiring you to be an active community member first (promoter second) with 100-200+ comment karma before posting in some threads. Genuine feedback requests on websites/projects, tools/resources helping web developers, educational content/tutorials, and self-promotion IF following the 9:1 rule strictly are acceptable, but excessive self-promotion without community participation, low-effort promotional posts, violating the 9:1 participation ratio, and spam/purely commercial pitches from low-karma accounts get removed quickly.

  Ideal for

  Developer tools/productivity software, code libraries/frameworks/plugins, development services/platforms, educational platforms for web development, API services for developers, testing/debugging tools, performance monitoring solutions, design-to-code tools, and hosting/deployment platforms. Launch posts work better with code samples or open-source repos, the QUALITY BAR is HIGH requiring technically sound products with real developer value, and the knowledgeable community calls out poor implementations and misleading claims immediately.

• 25. r/Design_Critiques

  Activity and audience

  With 85,000-95,000 members and moderate to high consistent daily activity seeing multiple posts daily seeking feedback, this community mixes beginners, semi-skilled designers, and industry veterans. Focused on helping designers improve with in-depth written critiques (not surface comments), the community values constructive feedback, design principles, and user experience while remaining generally supportive but honest with critiques covering typography, color, and overall UX from designers improving their critique skills.

  Self-promotion rules

  Genuine design feedback/critique requests, posting work for honest review (websites/apps/logos/branding/etc.), and asking specific questions about design decisions are encouraged since "pretty much everything has a design" (websites, apps, logos, signage, interiors). Pure self-promotion disguised as feedback requests, not genuinely being open to criticism, posting work without willingness to iterate, and spam/low-effort promotional posts get removed, so you must genuinely want and be open to critique, be specific about feedback needed, present context (project goals, target audience, constraints), be prepared for honest (sometimes harsh) feedback, and engage with commenters.

  Ideal for

  ANY startup with visual design work to improve including website designs, app UI/UX, logo/branding, landing pages, marketing materials, product packaging, infographics, email templates, dashboard designs, and mobile app interfaces. Particularly good for early-stage startups needing design validation and startups without design budgets seeking community input, the QUALITY BAR is MODERATE since the community understands work is in progress, making it more important to show learning willingness than perfect work while demonstrating that effort and thought went into the design.

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