List of Platforms to Monetize Your API or Data Products

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Finding the right platform to sell your API or dataset shapes your entire revenue strategy. Some platforms give you access to millions of developers, while others connect you directly with enterprise buyers who have massive cloud budgets.

This guide covers every major marketplace where you can directly list and sell your APIs or data. We focus on platforms that handle the full transaction, not just infrastructure or management tools. Check out our market clarity reports if you're building in this space and want deeper insights into customer pain points and competitive positioning.

Our market clarity reports contain between 100 and 300 insights about your market.

Where to Sell Your API or Data Directly

• 1. RapidAPI

  What it is

  RapidAPI is the world's largest API marketplace with over 4 million developers and 35,000+ APIs listed. The platform handles everything from documentation generation to billing, letting you create tiered pricing plans (Free, Basic, Pro, Ultra, Mega) with customizable quotas.

  Why it's good

  You get unmatched global reach without building any infrastructure yourself. RapidAPI automatically generates interactive documentation from your Swagger specs, provides code snippets in multiple languages, and handles all billing and authentication for you.

  Considerations

  The platform charges a 20% monetization fee, which is higher than competitors, and you're locked into their ecosystem with limited white-labeling options.

  Good for you if

  You're a startup or independent developer who wants maximum exposure without building payment infrastructure, and you're willing to accept the 20% commission for access to millions of developers.

• 2. APILayer

  What it is

  APILayer is a curated API marketplace launched in 2022 featuring 75+ high-quality APIs across AI/ML, finance, and geolocation. The platform takes a quality-over-quantity approach with careful curation and transparent pricing.

  Why it's good

  You keep 85% of your revenue (only 15% commission versus the industry standard 20%). The platform handles all customer acquisition, key management, and payment collection while you maintain full control over pricing and your intellectual property stays completely protected.

  Considerations

  The catalog is smaller than RapidAPI's (75+ versus thousands), and strict curation means not every API gets accepted, you'll need to meet quality standards during technical assessment.

  Good for you if

  You want better economics than RapidAPI and prefer a curated marketplace where quality matters more than sheer volume, especially if you value transparent, fair monetization and strong IP protection.

• 3. Zyla API Hub

  What it is

  Zyla API Hub offers 7,400+ APIs across 30+ categories with a unified approach (single account, single API key, unified SDK). The platform provides 7-day free trials and supports multiple pricing models including pay-per-use, subscription, and bundled packages.

  Why it's good

  You can upload unlimited APIs with zero upfront fees or listing costs. The platform team actively supports your marketing and SEO efforts, and you can create custom packages combining multiple APIs for enterprise deals.

  Considerations

  Pricing can be expensive compared to alternatives, and the commission structure isn't clearly publicized on their website, which means less transparency than competitors.

  Good for you if

  You want zero upfront risk with unlimited uploads and prefer strong marketing support, especially if you're experimenting with multiple API offerings or want to bundle APIs into custom packages. In our market clarity reports, we often see bundling strategies work well for niche markets.



For each competitor, our market clarity reports look at how they address, or fail to address, market pain points. If they don't, it highlights a potential opportunity for you.

• 4. ApyHub

  What it is

  ApyHub is a newer marketplace focused on AI and utility APIs, featuring 150+ production-ready APIs with 45,000+ developers. The platform uses atom-based credit pricing for dynamic, usage-based billing that adjusts per request.

  Why it's good

  Listing is completely free with no setup or hidden costs, and the atom-based pricing lets you charge based on actual compute costs. You get real-time usage statistics, marketing support including tutorials and campaigns, and your IP rights stay fully protected.

  Considerations

  The platform is newer with less market presence than established players, which means a growing but not yet massive user base and limited enterprise credibility.

  Good for you if

  You're building AI-focused or utility APIs and want granular pricing control with zero upfront costs, especially if your API has variable usage patterns that traditional tiered pricing doesn't handle well.

• 5. Kong API Hub (Kong Konnect)

  What it is

  Kong API Hub is an enterprise-focused platform built on the world's most popular open-source API gateway. The platform provides end-to-end service control with API discovery, customizable subscription plans for monetization, and advanced analytics.

  Why it's good

  You're building on proven, widely-adopted open-source technology with enterprise-grade security and scalability. The platform offers advanced analytics on usage, performance, and behavior, plus full lifecycle support with multi-protocol capabilities and a unified control plane.

  Considerations

  The platform is geared toward enterprise use cases rather than independent developers, which means more complexity and potentially higher costs than simpler marketplaces.

  Good for you if

  You're an enterprise or large team that needs advanced security features, multi-cloud support, and wants to monetize APIs while maintaining full control over infrastructure and deployment.

• 6. AWS Marketplace

  What it is

  AWS Marketplace is Amazon's digital catalog featuring thousands of software listings from independent vendors. You can sell APIs through AWS API Gateway integration as SaaS products with usage-based billing, packaging them into tiered usage plans.

  Why it's good

  You get access to over 100,000 active AWS customers across 35+ product categories who pay through their existing AWS bills. Customers can draw down on existing AWS commitments for purchases, automatic API usage metering works through API Gateway integration, and AWS provides strong brand trust and security validation.

  Considerations

  You need to handle technical setup with AWS API Gateway and IAM roles yourself, plus maintain your own developer portal for customer registration, which adds complexity.

  Good for you if

  You're a B2B SaaS company already using AWS infrastructure and want to reach enterprise customers who have existing AWS spend commitments, especially if you're selling compute-intensive APIs that benefit from AWS integration.



Our market clarity reports track signals from forums and discussions. Whenever your audience reacts strongly to something, we capture and classify it, making sure you focus on what your market truly needs.

• 7. Microsoft Marketplace (Azure Marketplace)

  What it is

  Microsoft Marketplace is Microsoft's commercial marketplace for cloud solutions, AI apps, and agents. ISVs can publish and sell SaaS applications, APIs, and data products using SaaS Fulfillment APIs (v2) for integration across all commerce channels.

  Why it's good

  You access millions of Microsoft enterprise customers through unified billing with their existing Microsoft agreements. The platform provides rich enterprise-class single sign-on with Microsoft Entra ID, comprehensive APIs for automation, and strong support for the CSP (Cloud Solution Provider) channel.

  Considerations

  Complex API integration is required (SaaS Fulfillment APIs v2), and you must register your SaaS application in the Azure portal with Microsoft Entra, which involves a learning curve.

  Good for you if

  You're an enterprise B2B SaaS company targeting Microsoft customers or ISVs selling to organizations with Microsoft enterprise agreements, especially if you want to leverage the CSP partner channel.

• 8. Google Cloud Marketplace

  What it is

  Google Cloud Marketplace is Google's enterprise marketplace where you can sell SaaS applications, APIs, and VM-based solutions. The platform supports both public and private pricing with custom contract negotiation capabilities for enterprise deals.

  Why it's good

  You reach Google Cloud's massive enterprise customer base who can apply their committed Google Cloud spend to your products. The platform handles billing through Google Cloud accounts, provides procurement workflow integration, and offers technical support including partner engineering resources.

  Considerations

  The platform requires technical integration with Google Cloud's billing and authentication systems, which adds setup complexity and ongoing maintenance overhead.

  Good for you if

  You're targeting enterprise customers already invested in Google Cloud infrastructure and want to tap into their committed cloud spend, especially if you offer APIs or data products that complement Google Cloud services.

• 9. AWS Data Exchange

  What it is

  AWS Data Exchange is Amazon's dedicated marketplace for finding, subscribing to, and using third-party data in the cloud. The platform features over 3,500 data products from 300+ providers across financial services, healthcare, geospatial, and other industries.

  Why it's good

  You can reach AWS customers who are already comfortable with cloud-native data consumption and have existing AWS budgets. The platform handles secure data delivery to S3 buckets, automated updates, and billing through AWS accounts, which eliminates most operational overhead. If you're researching data marketplace opportunities, our market clarity reports break down exactly what enterprise data buyers are looking for.

  Considerations

  You need to deliver data in AWS-compatible formats (files or APIs), which means your data delivery infrastructure must integrate with AWS services.

  Good for you if

  You have valuable datasets (financial data, market research, geospatial data, healthcare data) and your target customers are enterprises already using AWS for data analytics and machine learning.



Our market clarity reports include a deep dive into your audience segments, exploring buying frequency, habits, options, and who feels the strongest pain points, so your marketing and product strategy can hit the mark.

• 10. Snowflake Marketplace

  What it is

  Snowflake Marketplace is a data marketplace where providers share and monetize data products directly within the Snowflake Data Cloud. The platform supports multiple data product types including datasets, data services, and native applications, with instant access for Snowflake customers.

  Why it's good

  Data transfer happens instantly through Snowflake's architecture without any data movement or copying, which means zero latency and immediate access for buyers. You can offer free listings for lead generation or monetized listings with consumption-based or subscription pricing, and Snowflake handles all billing through customer accounts.

  Considerations

  Your data must live in Snowflake, which means you're locked into their ecosystem, and you're limited to reaching Snowflake customers only.

  Good for you if

  You already use Snowflake for data warehousing and want to monetize your datasets with their massive enterprise customer base, especially if your buyers are data analysts, data scientists, or business intelligence teams.

• 11. Databricks Marketplace

  What it is

  Databricks Marketplace is an open marketplace for exchanging data products, AI models, notebooks, and applications. Built on Delta Sharing (an open protocol), the platform lets you share data across different clouds and platforms without vendor lock-in.

  Why it's good

  You can share data with any platform that supports Delta Sharing, not just Databricks customers, which gives you much wider reach. The open protocol approach means no data copying or movement, providers maintain full control over access and permissions, and you can monetize datasets, AI models, and notebooks all in one place.

  Considerations

  The marketplace is newer with a smaller ecosystem compared to AWS or Snowflake, though it's growing rapidly due to the open protocol approach.

  Good for you if

  You want a platform-agnostic approach to data sharing and monetization, especially if you're selling AI models, ML notebooks, or datasets that appeal to data scientists and ML engineers across different cloud platforms.

• 12. Datarade

  What it is

  Datarade is a B2B data marketplace and discovery platform that connects data providers with enterprise buyers. The platform sees over 100,000 monthly visitors (mostly business users) and features 4,400+ data products across categories like consumer data, financial data, geolocation data, and business intelligence.

  Why it's good

  You get massive visibility with business users actively searching for data solutions, which makes it excellent for lead generation. Listing your data products is free, and Datarade helps qualify leads before connecting them to you, which saves time on unqualified prospects.

  Considerations

  Datarade primarily functions as lead generation and discovery rather than handling transactions directly, which means you still need your own sales process to close deals.

  Good for you if

  You're selling enterprise-grade datasets and want qualified leads from large companies with procurement budgets, especially if you have a sales team ready to handle inbound leads and negotiate custom deals.

Choosing the Right Platform for Your Product

The market for API and data monetization reached $18 billion in 2024 with projections hitting $49.45 billion by 2030. 62% of organizations now work with income-generating APIs, and 21% derive over 75% of total revenue from APIs. This landscape offers diverse monetization options, and the right choice depends on your product, target audience, existing infrastructure, and growth strategy.

For APIs targeting developers, RapidAPI gives you maximum reach despite the 20% fee, while APILayer offers better economics at 15% if you can accept slightly less exposure. For data monetization, choose your cloud provider's native marketplace (AWS Data Exchange for AWS, Snowflake for Snowflake users, Databricks for platform-agnostic needs). For enterprise B2B sales, cloud marketplaces provide access to buyers with existing cloud commitments. Most successful providers use a multi-platform approach, listing on 2 to 3 platforms to maximize reach while optimizing for the best-performing channels.

If you're building an API or data product and want deeper insights into customer pain points, competitive positioning, and pricing strategy, check out our market clarity reports. We analyze real customer complaints, competitor strategies, and market opportunities across over 100 different product categories.

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