List of Review Platforms (Trustpilot Alternatives)

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The review platform landscape now includes 21 specialized alternatives offering features from B2B software marketplaces to e-commerce solutions and multi-location management.

Whether you're launching a product, managing enterprise reputation, or building customer loyalty, there's a platform for your needs and budget, from free options to enterprise solutions managing billions of monthly shoppers.

Choosing the right platform matters because the wrong choice wastes marketing budget and loses conversion opportunities, which is why our market clarity reports help you understand which platforms your competitors use and which features actually drive results in your specific market.

Our market clarity reports contain between 100 and 300 insights about your market.

B2B software review platforms and e-commerce solutions

• 1. G2

  What it is / How big it is

  G2 operates as the world's largest software marketplace, where 90 million people annually (including employees at all Fortune 500 companies) discover and evaluate business software. Founded in 2012 and achieving unicorn status in 2021 with a $1.1 billion valuation, G2 has become the go-to destination for B2B software buyers. The platform hosts over 3 million verified reviews across 2,000+ categories, with 4.05 million monthly visits and 41% direct traffic indicating strong brand recognition.

  Why it's good

  The platform excels through its proprietary G2 Grid ranking system that plots products into quadrants (Leaders, High Performers, Contenders, Niche) based on satisfaction scores and market presence, creating a powerful benchmark that buyers trust and vendors compete for. Beyond basic reviews, G2 provides buyer intent data that tracks which accounts are researching your products, enabling sales teams to prioritize outreach. The platform publishes nearly 70,000 quarterly market reports and integrates with CRM and marketing automation tools, while review collection happens through managed campaigns offering $10 gift cards as incentives.

  Good for you if

  You're a B2B SaaS vendor targeting enterprise customers and need to establish credibility among Fortune 500 buyers (over 60% of Forbes Cloud 100 companies are G2 customers). Also ideal if you want buyer intent data to fuel your sales pipeline because knowing which companies are actively researching your category provides massive competitive advantage, especially if you have the resources to actively manage review campaigns since the platform rewards vendors who consistently collect fresh reviews with higher grid placement. Our market clarity reports analyze which G2 Grid features and rankings matter most to buyers in your specific software category.

• 2. Capterra

  What it is / How big it is

  Capterra serves as one of three interconnected platforms under Gartner Digital Markets, collectively reaching 100 million annual visitors. Founded in 1999 and acquired by Gartner in 2015, Capterra hosts 2 million+ verified reviews shared across its sister sites GetApp and Software Advice. Monthly visits reach 2.63 million, with 36.9% coming from Google paid search, reflecting Gartner's significant advertising investment to capture software buyers at the moment of need.

  Why it's good

  Reviews can be embedded through third-party widgets and the Gartner Digital Markets Marketing Toolkit, while the platform offers free incentivized review collection ($10 gift cards) and managed campaigns where Gartner contacts your customer list directly. Capterra distinguishes itself with the Capterra Shortlist badge for top-ranked products and FrontRunners methodology that ranks solutions based on usability and user recommendations. The platform emphasizes transparent pricing information alongside reviews, helping small-to-medium business buyers make informed decisions with an average session duration of 7 minutes 24 seconds indicating thorough research behavior.

  Good for you if

  You're targeting SMB buyers who prioritize transparent pricing and straightforward comparisons, particularly smaller companies with limited budgets who need to quickly evaluate options. The platform works particularly well if you offer clear pricing tiers and want to capture buyers actively searching Google for software solutions, plus reviews sync across Capterra, GetApp, and Software Advice (tripling your visibility from a single review collection effort).

• 3. GetApp

  What it is / How big it is

  GetApp positions as the SMB-focused member of Gartner Digital Markets, offering 2.2 million+ user reviews across 900+ software categories. Founded in 2010 and acquired by Gartner in 2015, the Barcelona-based platform receives approximately 767,400 monthly visits. GetApp emphasizes ease of use and value for money in its Category Leaders recognition program, appealing to resource-constrained small businesses with 37,000+ software profiles.

  Why it's good

  The platform shares the same review infrastructure as Capterra, meaning reviews collected through Gartner Digital Markets appear on all three sites automatically with embedding options matching Capterra's capabilities through third-party widgets and official toolkit. GetApp distinguishes itself through research reports and interactive comparison tools designed to help first-time software buyers navigate purchasing decisions. Traffic analysis shows GetApp receives the smallest share of Gartner Digital Markets traffic but maintains a focused audience that particularly values ease of implementation.

  Good for you if

  You offer a straightforward, easy-to-implement solution targeting small businesses who value simplicity and quick setup over enterprise features. This platform works especially well for tools priced under $100/month that solve clear pain points without requiring extensive training, particularly if your ideal customer is a 5-50 person company making their first purchase in your software category.

• 4. Software Advice

  What it is / How big it is

  Software Advice completes the Gartner Digital Markets trio as the consultation-focused platform that combines reviews with personalized buying guidance. Founded in 2005 and acquired by Gartner alongside Capterra, Software Advice receives around 1.4 million monthly visits with 35.8% from paid search. The platform shares the same 2 million+ review database with Capterra and GetApp while adding free consultation services where advisors help buyers navigate software selection.

  Why it's good

  The consultation model generates higher-quality leads than pure self-service platforms because advisors pre-qualify buyers and understand their specific needs before making recommendations (essentially acting as lead qualifiers for vendors). Reviews embed through the same Gartner toolkit with synchronized data across all three platforms, while the FrontRunners methodology and Capterra Shortlist badges apply consistently. The average session duration of 6 minutes 54 seconds reflects engaged buyers working through the selection process with advisor support.

  Good for you if

  You're selling complex software where buyers benefit from consultation to understand which features they actually need and how solutions compare (particularly in crowded categories with dozens of similar options). Also valuable if you want to receive pre-qualified leads who have already discussed their requirements with an advisor and are further along in the buying journey, especially for solutions requiring some configuration or customization where advisor guidance improves buyer-vendor matching.

• 5. TrustRadius

  What it is / How big it is

  TrustRadius focuses exclusively on in-depth, verified B2B software reviews without incentivization, hosting over 3 million reviews from verified users. Founded in 2012 and acquired by Gartner for $119 million in 2018, TrustRadius receives approximately 844,000 monthly visits with 31% from organic search. The platform requires reviews to be at least 400 words and mandates LinkedIn verification for all reviewers, creating what they claim is the industry's most trustworthy review ecosystem.

  Why it's good

  TrustRadius prohibits incentivized reviews (no gift cards or rewards), which builds credibility with buyers who distrust platforms offering payment for feedback. The platform provides detailed comparison pages with side-by-side feature analysis and publishes annual "Best Of" awards based purely on user satisfaction scores. Review embedding works through widgets and structured data markup for SEO benefits, while the Tech Cares program highlights vendors' customer service approaches. Traffic data shows strong organic search performance at 31%, indicating good SEO authority and discoverability.

  Good for you if

  You're confident in your product quality and customer satisfaction because the platform's strict review requirements mean every review will be detailed and substantive (you can't hide behind short, superficial praise). Also ideal if you're targeting skeptical enterprise buyers who distrust incentivized reviews and want to read authentic, lengthy evaluations from verified users in similar roles, particularly for complex or expensive software where buyers invest significant time researching before committing.

• 6. PeerSpot

  What it is / How big it is

  PeerSpot positions as the community-driven enterprise technology review platform serving IT professionals and technology decision-makers. Founded in 2012 and operating independently, PeerSpot hosts over 525,000 reviews from IT professionals across 7,500+ products with 550,000 monthly visits. The platform emphasizes peer-to-peer knowledge sharing with reviews written by and for technical practitioners, creating a community of IT professionals sharing real implementation experiences.

  Why it's good

  Reviews focus heavily on technical implementation details, integration challenges, and total cost of ownership rather than surface-level feature comparisons (making them particularly valuable for IT teams evaluating complex enterprise software). PeerSpot's ranking methodology weighs reviewer seniority and expertise, so reviews from senior architects and directors carry more influence than entry-level user feedback. The platform offers detailed comparison pages, integration with vendor marketing through review widgets, and publishes specialized reports for specific technology categories. Our market clarity reports similarly dig into technical pain points and implementation challenges that real users face in specific software categories.

  Good for you if

  You're selling enterprise infrastructure, security, networking, or data management solutions where technical implementation complexity matters more than user interface polish. PeerSpot works best if your buyers are IT professionals who need to understand scalability, security architecture, integration requirements, and operational overhead before committing to enterprise contracts, especially for products requiring significant technical expertise to evaluate and implement successfully.

• 7. Reviews.io

  What it is / How big it is

  Reviews.io operates as a UK-based review platform focused on e-commerce businesses, serving over 50,000 companies across 90+ countries with more than 70 million reviews collected. Founded in 2012 and bootstrapped to profitability, Reviews.io processes millions of review requests monthly while maintaining a 4.8/5 star rating on Trustpilot. The platform integrates with major e-commerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and custom builds through REST API access.

  Why it's good

  Reviews.io excels at automated review collection through email and SMS with customizable timing and multi-step sequences, while offering both product and company reviews to maximize conversion impact at different customer journey stages. The platform provides comprehensive embedding options including carousels, grids, floating widgets, and structured data for SEO benefits, plus video review collection and management tools. Advanced features include review moderation workflows, competitor monitoring, AI-powered sentiment analysis, and multi-location management for franchise operations.

  Good for you if

  You're running an e-commerce store and need a comprehensive review solution that handles both product-level and company-level reviews with strong automation capabilities. Reviews.io works particularly well if you want to maximize SEO benefits through Google Seller Ratings and rich snippets, or if you operate multiple store locations or brands and need centralized review management with location-specific insights (their pricing scales reasonably from small businesses to enterprise operations).

• 8. Yotpo

  What it is / How big it is

  Yotpo positions as an all-in-one retention marketing platform combining reviews, loyalty programs, SMS marketing, and subscriptions into a unified solution. Founded in 2011 and valued at $1.4 billion after raising $230 million in 2021, Yotpo serves over 35,000 brands processing billions of reviews and loyalty interactions. The platform generates $100+ million in annual recurring revenue while powering customer retention strategies for major brands including Steve Madden, MVMT, and Rebecca Minkoff.

  Why it's good

  Yotpo's unified platform approach means reviews integrate seamlessly with loyalty programs and SMS campaigns (you can automatically request reviews after redemptions or send review-based discount codes). The platform excels at visual user-generated content collection with photo and video reviews, social proof widgets, and Instagram integration for shoppable galleries. Advanced features include AI-powered review analysis, automated moderation, syndication to Google Shopping and social channels, plus comprehensive analytics tracking review impact on conversion rates and revenue.

  Good for you if

  You're building a comprehensive retention marketing stack and want reviews to integrate natively with loyalty programs, SMS campaigns, and subscription management rather than managing separate point solutions. Yotpo works best for growing e-commerce brands (typically $1M+ annual revenue) who see customer retention as strategic and want unified data across all retention touchpoints, though the platform's pricing reflects its comprehensive capabilities and typically exceeds simpler review-only solutions. Our market clarity reports break down which retention features actually reduce churn and increase lifetime value in different e-commerce categories.

• 9. Bazaarvoice

  What it is / How big it is

  Bazaarvoice dominates enterprise-scale review management with the world's largest user-generated content network, reaching 2.3 billion monthly shoppers across 12,000+ brand and retailer websites. Founded in 2005 and taken private in 2018 at a $630 million valuation, Bazaarvoice processes over 900 million monthly shopper interactions with its network effect allowing reviews collected on one site to syndicate across hundreds of retail partners. The company generates approximately $200 million in annual revenue serving enterprise clients including Walmart, Target, Best Buy, and major CPG brands.

  Why it's good

  The platform's retail syndication network represents its core differentiator because reviews collected on your brand site automatically appear on Amazon, Walmart, Target, and other major retailers where your products sell (dramatically amplifying review volume and social proof at critical purchase moments). Bazaarvoice provides comprehensive sampling programs for pre-launch product reviews, advanced analytics measuring review impact on conversion and revenue, plus AI-powered insights identifying sentiment trends and product issues. The platform handles enterprise-scale review moderation, supports 70+ languages, and maintains compliance with global regulations including GDPR and accessibility standards.

  Good for you if

  You're an enterprise brand selling through major retail channels and need reviews to appear consistently across your owned sites plus Amazon, Walmart, Target, and other retail partners (making Bazaarvoice's syndication network invaluable). The platform works best for established brands with significant retail distribution and the budget for enterprise pricing (typically starting at $50,000+ annually), particularly CPG, beauty, electronics, or home goods brands where retail shelf space and online retail listings drive the majority of sales volume.



For each competitor, our market clarity reports look at how they address or fail to address market pain points. If they don't, it highlights a potential opportunity for you.

• 10. Judge.me

  What it is / How big it is

  Judge.me operates as a Shopify-native review app serving over 200,000 merchants with a freemium model that provides unlimited reviews even on the free plan. Founded in 2016 and maintaining a 5.0/5 star rating on the Shopify App Store with 43,000+ reviews, Judge.me has become one of the most popular review solutions for Shopify stores. The platform processes millions of reviews monthly while keeping pricing accessible (free plan available, paid plans starting at $15/month), making it the go-to choice for bootstrapped Shopify sellers.

  Why it's good

  Judge.me provides comprehensive features even on free plans including automated review requests, photo and video reviews, social media sharing, and customizable review widgets that match your store branding. The platform excels at SEO optimization with built-in rich snippets and structured data, while offering advanced features like review carousels, floating widgets, review filtering, and Instagram integration. Paid plans add features like review reminders, advanced customization, priority support, and removal of Judge.me branding, though the free plan remains functional for most small stores.

  Good for you if

  You're running a Shopify store on a tight budget and need a fully functional review solution without monthly fees (the free plan truly offers unlimited reviews, not a trial). Judge.me works particularly well for new stores building initial social proof or bootstrapped businesses prioritizing profitability over premium features, plus the platform scales reasonably with paid plans at $15-45/month adding advanced capabilities as your store grows without the price jumps typical of enterprise review platforms.

• 11. Stamped.io

  What it is / How big it is

  Stamped.io serves as a mid-market review and loyalty platform for e-commerce brands, processing reviews for over 65,000 merchants across Shopify, BigCommerce, WooCommerce, and custom platforms. Founded in 2015 and maintaining a 4.9/5 star rating on the Shopify App Store, Stamped.io has collected millions of reviews while keeping pricing competitive (plans from $23-$149/month). The platform distinguishes itself by combining reviews with loyalty and rewards programs in a single unified solution, positioning between budget options like Judge.me and enterprise platforms like Yotpo.

  Why it's good

  Stamped.io provides comprehensive review features including automated collection via email and SMS, photo and video reviews, review syndication to Google Shopping, social proof widgets, and SEO-optimized structured data. The platform's visual UGC capabilities include Instagram integration, shoppable galleries, and visual marketing tools that turn customer photos into conversion-driving content. Advanced features include AI-powered review analysis, competitor monitoring, NPS surveys, Q&A functionality, plus the integrated loyalty program creates cross-selling opportunities between reviews and rewards. Our market clarity reports help you understand which review features actually drive conversions in your specific market.

  Good for you if

  You're a growing Shopify or e-commerce brand (typically $500K-$10M annual revenue) that wants both reviews and loyalty programs without paying for separate platforms. Stamped.io works particularly well if you value visual user-generated content and want to leverage customer photos and videos throughout your marketing (their Instagram and visual UGC features exceed most competitors), plus the platform's pricing remains reasonable as you scale compared to enterprise solutions that charge based on revenue or order volume.

• 12. Okendo

  What it is / How big it is

  Okendo positions as a premium Shopify review platform focused on customer marketing and reviews-as-content strategy, serving thousands of fast-growing e-commerce brands. Founded in 2018 and maintaining a 5.0/5 star rating on the Shopify App Store, Okendo raised $11 million in 2021 to expand its unified customer marketing suite. The platform processes millions of reviews while focusing on brands that treat reviews as strategic marketing content rather than basic social proof, with pricing starting around $29/month and scaling to custom enterprise plans.

  Why it's good

  Okendo excels at transforming reviews into marketing content through comprehensive media collection (photos, videos, selfies), attributable reviews that drive purchases (identifying which reviews influenced specific conversions), and advanced segmentation for personalized review displays. The platform provides industry-leading customization options for review forms and displays, plus surveys and customer insights features that extend beyond basic reviews. Integration with Klaviyo, Attentive, Postscript, and major marketing platforms enables sophisticated review-triggered campaigns, while the analytics dashboard tracks review impact on revenue with attribution modeling.

  Good for you if

  You're a Shopify brand treating reviews as strategic marketing content and want to maximize their impact across email, SMS, ads, and on-site experiences. Okendo works best for brands with strong design sensibilities that need pixel-perfect customization matching their branding, or for companies running sophisticated retention marketing where reviews integrate deeply with email and SMS campaigns (particularly brands selling visually-driven products like fashion, beauty, or home decor where photo and video reviews significantly impact conversion).

• 13. Product Hunt

  What it is / How big it is

  Product Hunt operates as the launch platform for new tech products, serving 3.6 million monthly visitors who discover and upvote innovative products across software, hardware, apps, and digital services. Founded in 2013 and acquired by AngelList in 2016, Product Hunt has launched over 170,000 products with successful launches generating thousands of visitors, hundreds of users, and significant media attention. The platform maintains a 4.4/5 rating on Trustpilot while remaining free for makers to launch products and engage with early adopters.

  Why it's good

  Product Hunt provides massive visibility for new products through daily rankings that surface the best launches to a highly engaged tech-savvy audience actively seeking innovative solutions. Successful launches often generate 1,000-10,000+ visitors on launch day, hundreds of signups, valuable feedback from early adopters, plus media coverage as journalists monitor Product Hunt for stories. The platform's upvote system and community engagement create social proof and momentum, while "Product of the Day" and "Product of the Week" badges provide credibility for marketing materials. Launch timing flexibility allows makers to optimize for traffic (weekdays generally perform better than weekends).

  Good for you if

  You're launching a new SaaS product, mobile app, or tech tool and need initial traction with early adopters who provide feedback and spread word-of-mouth. Product Hunt works best for products with strong design, clear value propositions, and readiness to handle traffic spikes (successful launches can crash unprepared servers), particularly for B2B SaaS, productivity tools, or consumer tech where the Product Hunt audience aligns with your target users and can become evangelists for your product.

• 14. Canny

  What it is / How big it is

  Canny serves as a feedback management and feature voting platform used by over 50,000 companies including Amplitude, Compass, and Loom to capture, organize, and prioritize customer feedback. Founded in 2017 and bootstrapped to profitability, Canny processes millions of feedback submissions while maintaining a 4.7/5 star rating on G2 and Capterra. The platform focuses specifically on product development feedback rather than general reviews, helping companies build public roadmaps and involve customers in prioritization decisions.

  Why it's good

  Canny's public feature voting boards let customers submit requests, upvote existing suggestions, and comment on proposals (creating transparency around what you're building and why). The platform provides robust prioritization tools combining customer votes with internal scores, integration with project management tools like Jira and Linear for seamless workflow, plus automatic customer notifications when features ship. Canny's boards can be embedded directly in your product or app, while changelog functionality keeps users informed about releases, and private feedback collection captures sensitive input without public visibility.

  Good for you if

  You're building a SaaS product and want to involve customers in feature prioritization while maintaining a public roadmap that demonstrates you're listening to feedback. Canny works particularly well if you struggle with scattered feedback across support tickets, emails, and Slack messages that needs centralization and structure, or if you want to reduce duplicate feature requests by letting customers upvote existing suggestions rather than repeatedly asking for the same functionality through different channels.

• 15. BirdEye

  What it is / How big it is

  BirdEye dominates enterprise reputation management with an all-in-one platform serving over 150,000 businesses across healthcare, retail, hospitality, and multi-location franchises. Founded in 2012 and valued at $1.7 billion after raising $145 million in 2021, BirdEye generates over $100 million in annual recurring revenue while processing millions of reviews monthly. The platform monitors reviews from over 200 sites including Google, Facebook, Yelp, Healthgrades, and industry-specific platforms, making it the most comprehensive aggregation solution for multi-location businesses.

  Why it's good

  BirdEye provides enterprise-grade review management with automated collection via email and SMS, centralized dashboard monitoring all locations, AI-powered response suggestions, sentiment analysis across 35 languages, plus video review collection and management. The platform extends beyond reviews with business listings management keeping your NAP (name, address, phone) consistent across 60+ directories, social media management, referral programs, webchat, and payments functionality. Advanced analytics track review impact on search rankings and revenue, while competitor monitoring benchmarks your reputation against rivals, and multi-location reporting provides location-specific insights with centralized oversight.

  Good for you if

  You're managing reputation for 10+ locations (franchise, retail chain, healthcare network, hospitality group) and need centralized control with location-specific insights. BirdEye works particularly well for enterprises prioritizing comprehensive reputation management where reviews integrate with business listings, social media, and customer communication in a single platform, though pricing starts around $300/month for small businesses and scales significantly for enterprise deployments with hundreds of locations requiring sophisticated features and dedicated support.

• 16. Podium

  What it is / How big it is

  Podium operates as an interaction management platform combining reviews, messaging, payments, and customer communication tools for local businesses. Founded in 2014 and valued at $3 billion after raising $201 million in 2021, Podium serves over 100,000 businesses primarily in automotive, home services, healthcare, and retail sectors. The platform generates approximately $150 million in annual revenue while focusing on helping local businesses convert leads faster through text-based communication and streamlined payment processing.

  Why it's good

  Podium's unified inbox consolidates all customer messages from Google, Facebook, website chat, and text into a single interface with automated review requests sent via text message (achieving higher response rates than email). The platform provides text-to-pay functionality for instant invoicing and payment collection, video chat for remote consultations, AI-powered auto-responses, plus lead conversion tools tracking response times and engagement. Review management includes automated requests, response templates, and centralized monitoring, while the platform's mobile-first design ensures staff can manage customer interactions from anywhere. Our market clarity reports identify which communication channels your customers prefer and how to optimize response rates.

  Good for you if

  You're a local service business (auto dealer, contractor, medical practice, salon) where quick text-based communication significantly impacts conversion rates and customer satisfaction. Podium works best if you want to consolidate customer messaging, reviews, and payments into a single platform rather than managing separate tools, particularly for businesses where customers prefer texting over phone calls and immediate response times create competitive advantages (pricing starts around $289/month for basic plans and scales with features and user counts).

• 17. Reputation.com

  What it is / How big it is

  Reputation.com positions as the enterprise reputation management platform serving Fortune 500 companies and multi-location businesses managing thousands of locations. Founded in 2006 as a reputation repair service and evolving into a comprehensive platform, Reputation.com now serves clients including automotive brands, healthcare systems, financial institutions, and hotel chains with 2.3 billion+ monthly consumer connections. The platform generates over $100 million in annual revenue while focusing on enterprises where reputation directly impacts stock prices and brand valuations.

  Why it's good

  Reputation.com provides enterprise-scale review aggregation from 100+ sites with AI-powered sentiment analysis, competitive intelligence tracking competitor reviews and ratings, automated response management with brand-consistent replies, plus business listings management at scale. The platform excels at executive-level reporting with reputation score tracking, trend analysis, and financial impact modeling that connects review performance to revenue and stock price movements. Advanced features include social media monitoring, surveys and feedback management, crisis detection with automated alerts, plus white-label solutions for agencies managing client reputations.

  Good for you if

  You're a Fortune 500 company or operate 100+ locations where reputation directly impacts brand valuation and competitive positioning in regulated industries like automotive, healthcare, or financial services. Reputation.com works best for enterprises needing sophisticated competitive intelligence, executive reporting tying reputation to financial performance, and crisis management capabilities that detect and respond to reputation threats in real-time, though enterprise pricing (typically $5,000-$50,000+ monthly depending on location count) reflects the platform's comprehensive capabilities and dedicated support.

• 18. Trustpilot

  What it is / How big it is

  Trustpilot operates as the world's largest open review platform with over 252 million reviews covering more than 1 million businesses across all industries. Founded in 2007 and publicly traded on the London Stock Exchange since 2021, Trustpilot reaches 1.7 billion annual shoppers with 62.5 million monthly website visits. The Danish company generates approximately $150 million in annual revenue while maintaining platform independence (unlike industry-specific review sites) and serving businesses from startups to Fortune 500 enterprises.

  Why it's good

  Trustpilot's open platform approach means any business can collect reviews regardless of industry, with reviews remaining publicly accessible even if businesses stop paying for premium features (creating long-term credibility). The platform provides comprehensive embedding options including TrustBoxes (customizable widgets), star ratings, and structured data for SEO benefits, plus automated review invitations via email and link sharing. Advanced features include review filtering and response management, integration with major e-commerce platforms, multi-language support for 65+ languages, plus business listings appearing in Google search results with star ratings influencing click-through rates.

  Good for you if

  You operate across multiple industries or sell both B2B and B2C where industry-specific platforms don't fit, or you value Trustpilot's brand recognition with consumers who actively search "[company name] Trustpilot" before purchasing. The platform works particularly well for international businesses needing multi-language review collection and display, though pricing (starting around $249/month for basic plans) increases significantly with features and review volume, while the open platform means negative reviews remain permanently visible even if you cancel your subscription.

• 19. ReviewTrackers

  What it is / How big it is

  ReviewTrackers specializes in review aggregation, monitoring, and customer experience analytics for businesses of all sizes, serving 175,000+ business locations across 1,000+ customers. Founded in 2012 and acquired by InMoment in June 2022, the Chicago-based platform generates $6.7 million annual revenue with 83 employees. ReviewTrackers maintains a 4.6-4.7/5 star rating on Capterra and high G2 ratings while focusing on centralized review management across 120+ sources for multi-location businesses.

  Why it's good

  ReviewTrackers provides comprehensive review aggregation from 120+ sources into a single dashboard with real-time notifications, AI-powered response management suggesting on-brand replies, plus advanced analytics using natural language processing for sentiment analysis and theme identification. The Amplify widget suite embeds reviews directly on websites with testimonial carousels and location feeds requiring no developer time (minutes to implement), while the Ask Tool enables automated email and SMS review requests with customizable templates. Advanced features include competitor analysis, multi-location management with location-specific insights, and unlimited user access on all pricing plans.

  Good for you if

  You're a multi-location enterprise or franchise with 400+ locations (like national hospitality brands) needing consolidated reputation management across all locations with centralized oversight and location-specific strategies. ReviewTrackers works particularly well for service-based businesses (restaurants, healthcare, retail) requiring constant reputation monitoring to capture real-time customer feedback and identify operational issues early, plus digital marketing agencies managing multiple client accounts benefit from Multi-Tenant Accounts and white-label reporting capabilities for offering reputation management services to clients.



Our market clarity reports track signals from forums and discussions. Whenever your audience reacts strongly to something, we capture and classify it, making sure you focus on what your market truly needs.

• 20. GatherUp

  What it is / How big it is

  GatherUp operates as a cloud-based customer feedback and online review management platform designed for small to mid-sized businesses and digital agencies. The platform consolidates reviews from 30+ review sites including Google, Facebook, TripAdvisor, Yelp, and industry-specific platforms while emphasizing affordability and ease of use. GatherUp maintains a 4.4/5 star rating on G2 and 4.6/5 on Capterra while requiring minimal weekly management time (15-30 minutes) and typically generating 10x more first-party reviews than competitors.

  Why it's good

  GatherUp provides comprehensive review collection through automated email and SMS requests with white-label options, feedback funnels routing happy customers to review sites and unhappy customers to internal forms, plus integration with CRM and POS systems via Zapier, Salesforce, HubSpot, and 15+ other platforms. The platform includes SMS marketing (1,000 promotional messages per month per location), AI-generated review replies, sentiment analysis with theme tags, and business listings management keeping citations accurate across platforms automatically. Multiple embedding options include Review Widget, Tag Widget, Review Badge, and Conversion Pop-Up plus review schema markup for SEO benefits.

  Good for you if

  You're a small to mid-sized local business with 1-11 locations (service business in healthcare, hospitality, retail, restaurant) benefiting from affordable pricing ($99-$495/month) and simple management requirements. GatherUp works particularly well for digital marketing agencies through their white-label reseller program allowing agencies to offer review management services to multiple clients under their own branding, managing 100+ client locations from a single platform with custom reporting, or for multi-location service businesses with 5-50 locations using GatherUp's scalable pricing model to maintain consistent reputation across branches.

• 21. Loox

  What it is / How big it is

  Loox operates as a visual-first Shopify review app specializing in photo and video reviews for e-commerce brands, serving over 200,000 Shopify stores with a focus on conversion optimization through visual social proof. Founded in 2016 and maintaining a 4.9/5 star rating on the Shopify App Store with 17,000+ reviews, Loox processes millions of photo and video reviews monthly. The platform emphasizes automated visual content collection that converts better than text-only reviews, with pricing starting at $9.99/month for 100 orders and scaling to $299/month for 2,000+ orders.

  Why it's good

  Loox excels at automated photo and video review collection through email requests with incentives (discount codes) that drive both reviews and repeat purchases, while providing beautiful on-site displays including photo carousels, grids, pop-ups, and product page widgets matching Shopify store design. The platform's referral program turns reviewers into affiliates who earn commissions for driving sales, creating a flywheel where satisfied customers generate both social proof and new customer acquisition. Advanced features include hashtag galleries pulling Instagram content, review importing from other platforms, multi-language support, and analytics tracking review impact on conversion rates.

  Good for you if

  You're selling visually-driven products on Shopify (fashion, beauty, jewelry, home decor) where photo and video reviews significantly impact purchase decisions. Loox works particularly well if you want to create a visual marketing flywheel where automated review requests with discount incentives drive both repeat purchases and authentic visual content that converts new visitors, especially for brands targeting younger demographics who trust visual user-generated content more than text reviews and engage with Instagram-style photo galleries.

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